Carolyn
Shamis believes
"in making things happen."
A
strong philosophy is only as good as the people who believe
in it. And Carolyn Shamis has proven her philosophy works.
"We don't listen to negative thoughts," she
says. "We come to work every day with a positive
attitude, and we refuse to take no for an answer."
By
Gene Wilson PARK CITIES PEOPLE DECEMBER 24 1981
Positive attitude key for realtor
That
sounds good, but obviously, it always works. In a time
when many real estate people are discouraged about the
business, Shamis notes, "Our business is running
well ahead of last year."
She
will do about $12 to $14 million in sales. Owner and president
of her own real estate firm, Shamis concentrates mostly
in the upper income areas of Dallas. She sells million
dollar homes, high-rise condos, patio homes and even ranches.
Her territory covers Highland Park, University Park, Turtle
Creek, locations south of LBJ, east of Central, and west
of Inwood Road. "Our clients know that we are going
to give them all of our personal attention. We listen
to what they're saying and then we follow through on every
detail until we find them exactly what they want."
According to Shamis, "It's just this simple. We have
enjoyed a great year, and we see 1982 as an even better
opportunity. " An attractive brunette from McComb,
Miss., Shamis has been in the real estate business for
10 years in Dallas. And her concise, but decisive philosophy
might be stated: .'It's attitude, hard work and knowing
our market that is proving to be successful. "Shamis
makes no denial that she is flamboyant and yet elegant
at the same time. She wears expensive jewelry and designer
clothes from the finest stores in the country .She also
drives a $50,000 white Excalibur and dates the most eligible,
richest men in the city. "If you look successful,
you're going to be successful," she contends. "People
will have confidence in you if you look like you have
confidence in yourself. Frankly, I like women who are
doing the best they can with what they have. Not all of
us are born beautiful, but all of us can look better if
we work at it."
Shamis
began her real estate career with Troy Post's Tres Vidas
in Acapulco. Before that, she was director of sales for
the Fairmont Hotel. Her first real estate sales in Dallas
were in the all male-dominated field of commercial real
estate. But Shamis decided to use her positive mental
attitude and sales ability to establish a sound business
reputation. She proceeded to lease the 200,000 square
foot LBJ Business Park at the comer of LBJ Freeway and
Webbs Chapel Road. After banking her commission check,
she decided to take a vacation. But a funny thing happened
on the way to getting a tan. She sold a town home as a
favor to a friend. Then a few days later, she sold another
home for $650,000.
"It was easy and fun. I wanted to do more because
the money was so good," she says, smiling.
Today.her
clients number in the hundreds. She often takes them to
property sites in a chauffeured limo. And sometimes she
even gives a car away as a present. Shamis says she never
encounters a dull moment.
"Real
estate is the most exciting business in the world. There's
nothing like finding a home for someone. Yet, you must
learn to shrug off petty criticism, gossip and backbiting.
If you're good at what you do and are climbing, you've
got to learn to expect this sort of thing. Then you've
got to learn to deal with it."
Shamis
named her company Carsha, Inc. after her two names. She
offices in a beautiful contemporary-designed office done
by Fred Merrill. It's finished in black and white with
mirrors and has white furniture, and fresh flowers are
brought in daily.
"The
image is very important. Sure I'm more flamboyant than
some other women, but it pays me to be," she adds.
With
more and more women starting their own businesses, what
advice does she have for them? "Just stick to what
you believe. Decide this is what you're going to do and
then do it. Above all, listen to yourself and not to anyone
else."
In
her late 30's, Shamis keeps in shape by exercising daily
and by taking vitamins and minerals and not over eating
and drinking. Away from business she enjoys traveling,
meeting new people. going to the theatre and to movies
and entertaining at home. She lives in a million dollar
condo.
But,
she enjoys work most of all. "We are planning to
expand our company in 1982, but we won't lose our individual
touch with our clients. Remember by being alert to a client's
needs and especially to his or her personality we can
easily determine the most suitable home for them."
Even in tough times? "Yes, you've got to make some-
thing happen," she smiles.